Report on the development trend of the hottest RFI

  • Detail

Radio frequency identification market development trend report

with the extensive application of RFID technology in logistics, manufacturing, public information services and other industries, various innovations have brought cost savings and efficiency improvements, providing an important opportunity to promote the social informatization construction of the text. In this context, the combination of RFID technology and telecommunications industry has attracted increasing attention. The emergence of this new business model and business form based on wireless technology will certainly change the development path of the traditional telecom operation industry

next "killer app"

rfid (radio frequency identification) technology, also known as electronic tags or wireless tags, is a non-contact automatic identification technology using radio frequency communication, and is listed as one of the most promising important industries and application technologies in the 21st century. RFID tags have the characteristics of small size, large capacity, long service life, reusable, etc., and can support fast reading and writing, non visual recognition, mobile recognition, multi-target recognition, positioning and long-term tracking management. Cost savings and efficiency improvements have made RFID technology an important entry point for all industries to achieve informatization

in recent years, with the wide application in logistics, manufacturing, public information services and other industries, the industrialization of RFID technology itself is also developing steadily, and its application in the industry is also increasingly extensive and in-depth. At the same time, RFID technology began to integrate with communication technology and Internet technology, moving towards the goal of building a "IOT" to realize the real-time sharing of global goods and personnel information, which is also the driving force for the long-term development of RFID industry

generally speaking, the subjects of "killer applications" often win the recognition of users through original products or services, and then expand the original market through new business models, or even create a new market, and finally establish new game rules that can change the whole industry. With the upgrading of mobile communication networks, the mobile value-added services supported by terminals are also changing. Therefore, the combination of RFID and the telecommunications industry will create the next "killer application"

on the other hand, from the perspective of the development of the communication industry, the demand for RFID applications directly stems from the development of communication technology and belongs to the development of the communication market between devices. The direct result of the development of communication technology is a more complex and powerful communication system. Therefore, fundamentally, there are three opportunities for the combination of RFID and communication system: NGN, IPv6 and personal domain

rfid can be applied in the future NGN network. At present, some equipment manufacturers have considered the location of RFID in NGN, and ITU-T group has also covered RFID tags and sensors in future consideration to generate new services

there is a complementary relationship between RFID and IPv6. The IPv6 forum pointed out that RFID is a very important complementary technology to the mobile network. In essence, IPV provides a huge address resource, which corresponds to the RFID code, so that every tagged item has an IP address, so that the monitoring and management of specific items in reality can be realized through the virtual network, which can greatly stimulate the development of IPv6 applications, Bring a huge market, so as to promote the commercialization process of IPv6

finally, RFID has derived new technologies of personal domain. With the rise of personal domain applications, some personal domain technologies have begun to attract people's attention, among which NFC (nearfieldcommunication) is the most concerned one recently

in fact, this is a domain short-range communication technology derived from RFID. Its goal is to use the short-range communication technology in electronic consumer goods such as watches, PDAs, digital cameras, computers, etc. through ID authentication, both products can exchange information and services

nfc has obvious advantages

like RFID, NFC information is also transmitted through electromagnetic induction coupling in the wireless frequency part of the spectrum, but there are still great differences between the two. First of all, NFC is a wireless connection technology that provides easy, safe and rapid communication. Its transmission range is smaller than RFID. The transmission range of RFID can reach several meters or even tens of meters. However, due to the unique signal attenuation technology adopted by NFC, NFC has the characteristics of short distance, high bandwidth and low energy consumption compared with RFID

secondly, NFC is compatible with the existing contactless smart card technology and has become a formal standard supported by more and more major manufacturers. Thirdly, NFC is also a short-range connection protocol, which provides easy, safe, fast and automatic communication between various devices. Compared with other connection methods in the wireless world, NFC is a close and private communication method. Finally, RFID is more used in production, logistics, tracking, asset management, while NFC plays a huge role in the fields of access control, public transportation, payment and so on

at the same time, NFC is also better than infrared and Bluetooth transmission methods. As a consumer oriented trading mechanism, NFC is faster, more reliable and much simpler than infrared. Compared with Bluetooth, NFC is for close transactions and is suitable for exchanging important data such as financial information or sensitive personal information; Bluetooth can make up for the shortage of NFC communication distance and is suitable for long-distance data communication. Therefore, NFC and Bluetooth complement each other and exist together. In fact, the fast and light NFC protocol can be used to guide the Bluetooth pairing process between two devices, which promotes the use of Bluetooth

nfc has a built-in NFC chip, which forms part of the RFID module and can be used as an RFID passive tag - to pay fees; It can also be used as an RFID reader for data exchange and collection. NFC technology supports a variety of applications, including mobile payment and transaction, peer-to-peer communication and information access in mobile. Through NFC, people can connect with the entertainment services and transactions they want to get at any place, at any time, through any device, so as to complete the payment and obtain poster information. NFC devices can be used as contactless smart cards, smart card reader terminals, and device to device data transmission links. Their applications can be divided into the following four basic types: for payment and ticket purchase, for electronic tickets, for smart media, and for data exchange and transmission

wide application opportunities

using RFID technology for mobile payment is a more feasible and realistic choice for domestic telecom operations at this stage, but for RFID technology, the greater opportunity lies in the commercial application within commercial organizations. The formation of the mobile payment industry chain based on RFID technology realizes the role of "three flows in one", including the mobile communication data flow we usually use, the transaction logistics as commodities, and the exchange of capital flows. By combining information flow and logistics through capital flow, a complete business operation can be completed

rfid mobile payment industry chain is composed of SP, terminal/card manufacturers, reader/writer/pos manufacturers, telecom operators and financial institutions, involving three business markets: bill receiving, clearing/settlement and card issuing. Through cooperation with banks, mobile operators also provide users with some account operations that can be realized on, including balance query, transfer and repayment

according to the market profit sharing value, there are three sub markets: card issuance, clearing/settlement and bill receipt. Among them, the card issuance market ranks first because it has mastered the core asset of the industrial chain - cardholder resources. Morgan Stanley has calculated that in the mature market of payment cards, the average return on investment of card issuers is as high as 23.7%, while clearing/settlement The raw materials used in the built-in filter media of the respirator in the acquiring two cities are recyclable glass fiber fields. The key value of the field lies in the integration of the other two sub markets and the integration of merchant resources. Of course, in the trend of payment card industry from closed to open, or mutual integration, the leading institutional role of the three sub markets is not single, and there will be a variety of overlapping or composed business models

the business applications of RFID technology within business organizations are more marketable. These applications are not only limited to accelerating or improving the flow of information, but also drive the transformation of the core processes of enterprises and pave the way for the adoption of new enterprise models. When the market of wireless applications within enterprises expands rapidly, mobile network providers who fully understand this potential and use their existing market position to develop and configure application software for enterprise customers will gain rich profits

at present, most companies trying to configure RFID within the enterprise have to develop customized systems for themselves. Even the most basic express industry in China consumes about 8.268 billion plastic bags, 16.985 billion meters of adhesive tape, and 2.977 billion internal buffers. Organizations have to rely on one or more specialized companies to overcome the obstacles in integrating wireless devices with the original it system and mobile network. The complexity and related high costs have made many enterprises pursuing mobile solutions retreat. This provides a great market opportunity for operators who grasp communication resources. Operators can take advantage of their own network and content management advantages to improve terminal data collection and background database construction (alone or in cooperation with other integrators), and provide overall RFID solutions and value-added services for industry users

before deciding to invest, telecom operators must fully evaluate the market, including hardware, middleware, management system, application infrastructure, business level, etc., and clarify what benefits their existing resources can bring to users, so as to formulate the most suitable business model and tariff model for operators. At present, logistics and supply chain management, manufacturing, timing and billing access control, commodity anti-counterfeiting, asset management and urban management can become priority industries

development period

like many businesses, the formation of mobile RFID service market will also experience a development process of user experience, familiarity and even acceptance. According to the prediction of Zhou consulting, 2006-2007 is the initial development stage of the mobile RFID service market. The rapid development of mobile payment using RFID technology in foreign countries (especially in Japan and South Korea) shows a bright prospect for the domestic market. Domestic mobile operators try to launch some mobile payment services. As more and more banks and mobile operators cooperate to carry out this service in more regions and fields, users' awareness and acceptance will gradually improve. If the tangent value of the angle between the tangent of this point and the load axis has increased by 50% compared with the value of its elastic straight line part,

and 2007-2009 is the stage of business model exploration of mobile RFID services. Due to the complex links of the mobile payment industry, the construction of the value chain requires multi-party participation. During this period, the industry leader is not clear, the bargaining power of financial institutions and mobile operators is equal, and the actual investment in the industry is relatively low. Due to the lack of terminals and consumption environment, the user experience is poor, and the goods and services purchased by users through mobile payment are not rich, which does not bring real convenience. In addition, considering that China started 3G construction in 2007, it will further promote the development of mobile RFID (NFC), and operators will further strengthen RFID applications based on the internal business organizations

finally, from 2009 to 2011, RFID and telecom services will be further integrated, and services will enter a stable development stage

under the increasingly fierce competitive pressure, mobile operation

Copyright © 2011 JIN SHI